CreativeMornings

“Madcap Factory successfully developed CreativeMornings FieldTrips, our second event product to engage our NYC community in a deep and ongoing way. In the course of a year, Madcap Factory strategized and executed every aspect of FieldTrips and made it an extremely marketable series rivaling our original morning events in terms of its reach. Hire team Madcap Factory if you want to unlock and nurture your community or simply want a fresh perspective on how to think about events and IRL experiences.”

Tina Roth Eisenberg (aka @swissmiss)
Founder, CreativeMornings

Tina Roth Eisenberg (Swissmiss) started CreativeMornings out of a desire for an ongoing, accessible event for New York’s creative community. The concept was simple: breakfast and a short talk one Friday morning a month. Every event would be free of charge and open to anyone.

Today, CreativeMornings’ monthly breakfast talk series has grown to more than 200 cities in 60+ countries reaching the largest face-to-face creative community in the world: a passionate global audience of nearly 500,000.

With the support of Adobe, CreativeMornings turned to Madcap Factory to refine and develop a second event series that would engage their community more deeply between monthly events. Madcap Factory worked intimately with the CreativeMornings team to design a series format, built systems and process to scale it, and in the course of a year produced and managed more than 200 events to engage the CreativeMornings community in NYC. “FieldTrips” are a loose format event series offered by and for individuals and organizations. They are 1-2 hour workshops and tours for 20-30 people that span a massive range of topics. When someone steps up to share a passion or expertise, CreativeMornings celebrates their generosity by helping craft the event, spotlighting their offering, and filling the room. FieldTrips are a celebration of creativity and generosity.

In the course of a year, FieldTrips engaged more than a quarter of existing CMNYC Talks event attendees and expanded the CreativeMornings NYC total attendee community by 40% with the average per person event attendance rate moving from 1.7 to 2.8. FieldTrips now welcome more attendees every month than the original CMNYC Talks series.